Significant Event Helen Keller

Throughout the course of Helen Keels remarkable life, there were many notable events that brought about significant changes to her life. One event that is particularly notable was her contraction of the Brain Fever in 1 882, as it completely changed the way she would live her life, view her life, and the way others would remember her life. In 1880, Helen Keller was born to Author H. Keller and Katherine Adams Keller.She was a healthy child who was born with her senses of sight and hearing, like all other children. At the tender age of 6 months, she had started to speak. When she was 18 months old, however, Helen Keller contracted an illness that produced a high body temperature. What it is exactly is not known, but many believe it could have been scarlet fever or meningitis. Some days after the fever broke, her mother noticed that she was not responding normally to sounds and light.When she had recovered her health, she could no longer see or hear. The early loss of her sense of sigh t and sound caused Helen to have only a limited method of communication with her family. It also caused her to become very wild and unruly as she grew from infancy to childhood, possibly due to her inability to express her emotions appropriately through language and proper communication. Due to the loss of her special condition, she was very hard to teach or discipline.Her mother searched arduously for suitable teacher, and later decided on Anne Sullivan, a recent graduate of Perkins Institute for the Blind. Their close relationship was known as a great contributor to Hellene success, but without the loss of her senses, none of it would have been possible. The illness she contracted at 1 8 months of age was the one event that led to many other events, like the meeting of Anne Sullivan, etc. If not for her disability, she might not have been where she was, in the end – a successful and inspirational woman to remember.

In What Ways Did Sport Reflect Amercian Society in the 19th Century

In what ways did sport reflect American society? This essay will concentrate on looking at the ethnic and class divide within the sports subculture of American society, and how it reflects American Society as a whole. When examining any society there is a always a broad area to cover, while looking at America’s society I will be looking at the arguments that it is the ‘land of the free’ a ‘new nation’ which immigrants flocked to start a new life in a country of much ‘opportunity’. I will be using the sport in the 19th century to examine just how much America was a land of opportunity and of the free, and whether it differed from the attitudes in countries from around the rest of the world. When looking at sport in American society in the 19th century, first we must look at the origins of the sport and games that were played, to see how they were seen within a new growing society. Before the birth of the American colonies, it has been argued that sport in America was a cultural practice for the most part associated with Native American ceremonies and religion, colonisation brought the idea of sport and games for leisure. The English brought with them recreational ideologies, it was not just the particular games and sports but the attitudes and practices in which leisure activities were rooted. The Native Americans had many sports/games similar to that of Europeans before colonisation but they had independent cultural contexts that gave them different meanings. Often the activities accompanied fertility ceremonies, burial rites, healing practices, and attempts to control the weather. It was reported in the American Anthropologist (1890) by James Mooney that Cherokees who played stickball (Also known as Lacrosse) must not engage in intercourse for a month before a game. Also, prior to games they would build fires and dance to the sound of drums, rattles and sacred chants. Players were prepared before games with prayer’s, pipe smoking, body painting and many other rituals designed more to enhance spirituality rather than to ensure them victory. Participation in these games was not voluntary as the reasons they were played were for crucial tribal concerns. Indeed, the English who came and colonised America also played games for similar cultural reasons, though these reasons were not as crucial of a concern for the whole nation, but for smaller areas of society. In general, the British played for leisure, in Europe this formed the counterpoint to the necessity of daily labour, and the ideal of playing sport for leisure is still very strong today all over the world. The English leisure ethic more so than its work ethic became idealised by Virginian plantation owners. They acted like English gentlemen, followed English press, fashion and played English sports such as Cricket, they did this in search of a class distinction. It was mainly for this reason that sporting displays became a big preoccupation among the Virginian gentry; they were some of the few that had the time and money to occupy themselves with such tasks. Due to this, leisure became a very class restricting custom, and the English educated gentry endeavoured to keep it this way. One such example of the class distinctions at this time within American society is that of James Bullocke who was a tailor, he defeated Mathew Slader a ‘gentleman’ in a 1674 horse race on which each man had placed a bet of two thousand pounds of tobacco. However, after this victory the county court told the men that it was â€Å"contrary to law for a labourer to make a race being a sport for Gentlemen†, and fined him one hundred pounds of tobacco. The court also confined Slader (the gentleman) to the stocks for an hour for his loss to a working man. A leading factor in the pursuit of leisure for whites was that slavery made it difficult for them to value hard work, and easy for them to appreciate sport and games. The logic of this was simple, if enslaved blacks had to work; play was proof of freedom and elevated social status. Labour was a burden of blackness, leisure was the prerogative of whiteness. The institution of slavery, in fact, compelled the vast majority of African Americans to â€Å"steal† time for leisure and recreation, just as they stole a certain kind of knowledge when they learned to read and write. The civil war however painful it was, had a good side to it as well, this being that it helped to bring a stop to slavery. This meant freedom, citizenship, and constitutional protections from the 13th, 14th and 15th amendments, however this did not mean too much to America’s black population. The good that came from the end of slavery was overshadowed by institutionalised racial segregation and repression that treated African American’s as second-class citizens. Many African Americans turned to sport and leisure to help cope with the racial discrimination, however this was not as easy as one may think it to be. Sport was used as a point of interest that brought many blacks together, Baseball was one of the most unifying of sports for African Americans with many early Black baseball teams, one of the earliest being the Pythian Baseball Club of Philadelphia, they consisted of four teams with players coming from the higher ranks of Black society. The Pythian's played other black teams from around Philadelphia, including one of the most famous, the Excelsiors (the oldest black team in the city). The Pythian’s played for the unofficial â€Å"Colored Championship of the United States† in 1871, they carried a race’s pride when they played all be it separating themselves from the lower and middle classes in the African American society. This showing that although it became more acceptable for black players to play white sports, they were separated out from the white’s and class was still a divisive factor amongst players. So, ‘land of the free’ of ‘opportunity’ it does not look like it, when we see the divide between the players of this sport. Black athletes were involved in almost every sport by the end of the nineteenth century, however, boxing was one they had a larger representation and became most prominent in. Black athletes were more acceptable in boxing as it was believed that it was more suitable to the black athlete’s abilities and there was also a negative stigma attached to the sport. While in baseball black players were cultivating themselves a separate coloured league, boxing was a predominantly white organised sport and black boxers suffered the wrath of much of the white population as well as some from the black population too. A successful and controversial figure in boxing was Jack Johnson, the first American black heavyweight boxing champion, from a white point of view he showed many of the personal qualities disliked of blacks, Johnson was defiant, ill-mannered and incorrigible. Also, he married three white women and he was successful capturing the symbolism of Anglo-Saxon white superiority, the heavyweight boxing crown. Johnson was not just disliked by the whites for his behaviour, many in the black community thought that his actions hindered the progress of the race. He was a hero to many, but also was considered an embarrassment as he refused to act subservient. The way Johnson lived his life could be argued that he was a true pioneer of the ‘American dream’, an operator in the ‘land of the free’ that has taken the opportunity given to him and made it work. His boxing career was a quest for freedom, he formed his own unique style of fighting and his success gained him many of the material things many blacks craved but they would never achieve. Examining boxing, one could argue that this sport showed a truer interpretation of American Society than any of the others, America was supposed to be a ‘land of opportunity’ where people could emigrate, to achieve things that they would not be able to do in their homeland. However, was this sport mirroring American society or one of very few things that actually fell in line with the belief of the ‘American dream’? This being the story of one man, who ac hieved his own dream, at the cost of being disliked by many, surely a ‘land of the free’ would encourage his success. In conclusion, it is hard to fully understand American society from how it affected sport, whether it be racism, gender or class distinctions. One thing that is obvious to any historian looking at this subject, it is that these problems, however much people believe them to no longer be a problem in society, they still are. Class is no longer much of a problem within sport anymore, unless it is stopping you from joining the prestigious tennis of golf club, though these days money will buy you whatever class status you want. However, whether it is gender arguments such as prize funds at competitions such as Wimbledon, or the racism provided by fans to players of all different sports around the world, these problems will never go away. So is it wrong to judge America for its sporting/sociological crimes of the past? When looking at American society now it is still divided between sports which are seen as black and white, white sports such as ice hockey played in the northern states, and NASCAR in the southern states, black players are few and far between while Basketball is predominantly filled with black players. The truth is sport will always divide, the most recent divide in sport has come with homosexuality, David Kopay, was one of the only American Footballers to come out as gay in 1975. After he retired he was considered for many top coaching roles though he believes he never landed one because of his sexuality. Kopay is now on the board of the Gay and Lesbian Athletics Association, an organisation whose purpose is to increase acceptance and visibility of lesbian, gay, bisexual and transgender athletes in the professional, amateur, and recreational athletics communities. You could use this argument to show that sport does not reflect society as whole but more secular groupings. Modern day racism, homophobia, sexism are all hot topics but society overall is not reflected as any of these things, yet sport still is. To say that trends in sport reflect overall society can be strongly refuted, such as in the army, police force and many working environments these problems have become institutionalised and are a representation of a few minds, not a whole society. However much sport in American society separated and segregated people, the fact is that it has eventually brought everyone together to provide a more sturdy society. America proved itself for a small period of time to be a ‘land of the free’ a ‘new nation’ in which if an athlete was good at a sport it didn’t matter if he was different, the opportunity was still there. It may have taken over a hundred years but the class divide has gone and the divide between race and gender is being depleted. Sport is a catalyst for cohesiveness, and it has helped in the development and the creation of American society as we see it today. Bibliography Books Jable, J. Thomas. Sport in Philadelphia’s African American Community, 1865-1900. Eisen, G. ; Wiggins, D. (1994) Ethnicity and Sport in North American History and Culture. Praeger Publishers. Gorn, E. ; Goldstein, W. (1993) A Brief History of American Sports. University of Illinois Press. Chicago. Wiggins, D. ; Miller, P. (2003) The Unlevel Playing Field: A Documentary of the African American Experience in Sport. University of Illinois Press. Chicago. Vincent, T. (1981) The Rise ; Fall of American Sport: Mudville’s Revenge. University of Nebraska Press. Lincoln. Wiggins, D. (1995) Sport in America: From Wicked Amusement to National Obsession. Websites http://www. glaf. org ——————————————– [ 1 ]. Pg6. Gorn [ 2 ]. Pg5. Gorn [ 3 ]. Pg5. Gorn [ 4 ]. Pg22. Gorn [ 5 ]. Pg21. Gorn [ 6 ]. Pg 7 Wiggins and Miller [ 7 ]. Pg157 Eisen and Wiggins [ 8 ]. Wiggins and Miller pg 34 [ 9 ]. Eisen, G & Wiggins, K. Pg 134 [ 10 ]. Eisen, G & Wiggins, K. Pg140 [ 11 ]. Eisen, G & Wiggins, K. Pg141 [ 12 ]. http://glaf. org/team_bios. html

A Case Study in Applying Theories to Practice

A Case Study in Applying Theories to Practice Introduction The aim of this assignment is to show how a Social Worker would apply a Behavioural Method as an understanding and intervention on the case study supplied. I will do this by explaining what Behavioural Social Work is, how it is used in practice, how it meets the needs of the service user and identify personal challenges along the way. I will try to challenge my own views and ideals on the service user, and how these can be challenged for Anti-Oppressive Practice. The History of Behavioural Social Work â€Å"Most of what makes us truly human, most of what makes us individuals rather than ‘clones’, most of what gives us a discernible personality – made up of characteristic patterns of behaviour, emotion and cognition – is the result of learning† (Sheldon and McDonald, 2008). The Behavioural Perspective focuses on the individual and the relationship between stimuli in an environment and how it determines behaviour through learning (Westen, 2001). This is also how Behavioural Social Work is executed, by focusing on behaviour that is observable and changeable. Like other forms of social work methods it has been adopted from other disciplines, and in particular Psychology, but has been adapted to achieve measured outcomes and effective practice for Social Work (Watson and West, 2006). There are four main Theories that are relevant and used in Behavioural Social Work; The first behavioural theory is Respondent Conditioning , first introduced by Ivan Pavlov, who used experiments on dogs to discover how to condition a response after the presence of a certain stimuli has been removed. The second major behavioural theorist is B.F Skinner and his Operant Conditioning , he observed that the behaviour of organisms can be controlled by environmental consequences that either increase (reinforce) or decrease (punish) the likelihood of the behaviour occurring (Westen, 2001). He claimed that the outcome of behaviour was volunt ary and goal directed, and always controlled by the consequences the behaviour would lead to. The next behavioural theory identified is Social Learning Theory , which extends behavioural ideas and claims that most learning is gained by copying others around them, rather than them being reinforced as skinner claimed. That behaviour is shaped by observing others and interpreting it (Payne, 1997). The fourth behavioural theory is Cognitive Learning Theory and was introduced by Albert Ellis and Aaron Beck in the 1960’s, this is a theory that focuses on the way people perceive, process and retrieve information (Westen, 2001). A perception of the environment from previous experience. It was during the 1980’s that Social Work adopted behavioural theory as a method of working with service users, part of the reason for this was the ability of the theory to achieve realistic outcomes (Watson and West, 2006). The learning theory used in social work is a combination betwe en all four theories listed above; Respondent Conditioning, Operant Conditioning, The Social Learning Theory and Cognitive Learning. These are used to enable the social worker to observe behaviour and therefore intervene appropriately (Watson and West, 2006). The importance of behavioural social work is that the behaviour is learned and can therefore be unlearned. Cognitive learning theory focuses on this specifically and its engagement with cognitive processes which produce thoughts and feelings (Sheldon, 1995). Behavioural social work allows the service user to modify and change their behaviour through a process of reinforcement, both positive and negative, to produce a likeliness of a wanted behaviour occurring (Watson and West, 2006).

Revision Timetables as an Effective Way of Making Learners Calm During Essay

Revision Timetables as an Effective Way of Making Learners Calm During Examination Process - Essay Example Advantages of revision timetables individual locate a good place for revision, which is important for most individuals who want to excel in their studies. Concentration is a major factor in a revision because it contributes to the understanding of concepts. A quiet place with a desk is ideal for any students who want to achieve their goals (Cottrell 2007). A comforting place helps individuals engage with what they are studying, and understanding becomes easy. In addition to, another advantage, of creating revision timetables, is that it helps individuals recall and summarize their notes. Revision timetables are an effective way of reading for exams in the end. There are disadvantages because it is not applicable to a situation where the date of the examination is closed. The technique works when there is adequate time to plan for examination. It is not applicable where the time to revise is limited. In the scenario where the time is limited, the revision timetable is difficult to use (Sherratt 2012). Exam timetables have been individualized for most students when they want to read about their assessment tests. Individuals who create an organized timetable can create breaks. The breaks are important to the readers because it helps them to relieve stress during the revision process. Anxiety and stress create panic among students when it comes to revising for an examination (Smeeton 2005). Statistics indicate that most parents do not encourage and motivate their children, and it creates the panic among them. One of the weaknesses of exam revision timetables is that parents do not offer words of encouragement. Checking the exams timetable of students encourages them to work extra. A balanced revision timetable helps the students have a balanced study plan that involves balancing all subjects. Revision timetable helps in managing all because to achieve the set target all subjects are balanced. Listing all subjects and organizing them in a timetable helps in balancing all subjects.

The Philosophy of Interpersonal Relations Essay

The Philosophy of Interpersonal Relations - Essay Example It would also comprise of the enormous tasks which are being handled through these resources, which I believe are these employees themselves. I opine that management is all about doing things right and that too in a quantifiable manner. It would not happen overnight, and thus I shall find ways and means to get the tasks reach the finished stage with acumen and intellect, shown by the employees themselves. The management part derives its basis from a number of factors, most significant of which remain the controlling, organizing and leading tenets. The management domains depend a great deal on how leaders are able to re-collect themselves after they had had a difficult time coping up with the employees which have not produced results. What this means is the fact that management comes of age and tells the employees what exactly is required of them, and how they shall go about delivering results with a sense of purpose and hard work on their part. Hence an understanding of the managemen t premise is all the more significant in the time and age of today because employees are giving in their best and producing results that are based on the long term, and finding solutions which bring value towards the business realms. It is always a wise proposition to make sure that business entity remains supreme so that success is managed easily by the employers and the employees in the long term scheme of things. It would settle quite a few scores as far as management’s competition levels are concerned. My philosophy of interpersonal relations are such that these depend a great deal on how the human resources management and the top management in combination with one another depict the aspect of bringing in a change which is for the betterment of the organizational environment in the long range scheme of things. Interpersonal relations always come to the fore whenever a prospective employee wishes to join an organization. He would like to know what kind of environment exist s within the organization’s realms and what the organization is doing to make sure that the employees remain cordial and jovial in each other’s company. This is important because interpersonal relations always seem to bring a positive or a negative connotation for the sake of the organization in the long range scheme of things, and is the marked difference between how prospective employees would like to come to terms with such companies in the future. It also speaks highly of the business entities which are renowned for their working conditions and the ones that are not so famous for having the best possible relations amongst its employees (Hayes, 2002). The need is to have the best possible interpersonal relations within an organization’s realms so that people become attracted in joining it within the future. The interpersonal relations are always deemed as significant for any business enterprise because it sets the basis for organizational growth and harmony a cross the ranks. It makes things easier within an organization because the employers know that their employees would not start fighting with each other, instead they will remain calm and contented with what they have and how they will achieve success for not only their own selves but also for the end goals and objectives that the organization has set for its own self. This is a very quintessential aspect because it is being spoken about more and more in this day and age.

Literature review Research Paper Example | Topics and Well Written Essays - 3000 words

Literature review - Research Paper Example Studies where there was no MRSA screening were also excluded because these studies did not offer the information needed to address the major goal of this review. In addition, studies where MRSA infection was not confirmed by microbiologic techniques were excluded because this review was designed to study only patients that were confirmed to carry the infection after both screening and microbiologic techniques. Based on the findings from the cases in the literature, the broad problem was that too many patients are transmitting Methicillin resistant Staph aureus in ICU. Specifically, the literature aimed to provide evidence for the question, â€Å"Would the high transmission rate decrease if screening in adult patients was conducted upon admittance to the ICU unit as opposed to not screening?† This problem is important to pursue because it affected patient outcomes including the length of stay and complications from other illnesses. This problem also had a potential impact on th e quality of treatment due to overcrowding and understaffing. The costs were also affected since the hospital was forced to use more money for testing, medicine, and housing patients. Finally, the access to needed medications was limited, and ordering caused further delays. For the purposes of this study, the patients in each case study were limited to adults who were admitted to the ICU section. Children were not included in any of the studies regarding MRSA, and patients in other sections of the facility were also excluded. The following review placed eleven case studies into discussion, focusing on the interventions, comparisons, and outcomes of the studies. Each study included a report on the interventions used for that study, with interesting results from each case study. Clancy, Grepler, Wilson, Douglas, Johnson, and Price (2006), used swab samples which were obtained upon admission to ICUs and weekly thereafter patients who tested positive from nasal or clinical specimens wer e placed in contact isolation, even after readmission DNA fragments were analyzed for similarity of banding PFGE patterns. Dalla Valle, Pasca, De Vitis, Marzani, Emmi, and Marone (2009), also gathered swab samples, although they obtained the samples upon admission and twice-weekly thereafter. Patients who screened positive received isolation and/or antibiotic or colonization therapy. Honda, Krauss, Coopersmith, Kollef, Richmond, Fraser, and Warren (2010), conducted nasal screening, and had the patients who screened positive had contact precautions implemented with no antibiotic or colonization therapy. Clancy and Dalla Valle would have probably described Honda’s practice as irresponsible since antibiotics were not administered and patients were not relocated to a secluded area. This made the study ineffective, because there was no way to prevent the spread of MRSA between patients in the ICU. Other case studies that used the swab method included Lucet, Paoletti, Lolom, Paugam -Burtz, Trouillet, Timsit, Deblangy, Andremont, and Regnier (2005) used nasal swabs to obtain within 24 hours at admission and weekly thereafter. Although once a week was a consistent testing window, the case study probably would have generated far stronger results if testing had been conducted at lease twice a week. Contact precautions were implemented in MRSA positive patients. Another method used to determine MRSA was the standard culture method. Cunningham, Jenks, Northwood,

Organizational Behavior - Interpersonal skills and manegerial roles Term Paper

Organizational Behavior - Interpersonal skills and manegerial roles - Term Paper Example For transformational leadership to take place, leaders must elevate and broaden interests for their employees. It may also occur after acceptance and awareness of purpose and mission for the specific group has been generated. The leaders may also stir his or her employees and look beyond self interests to cater for the group. Mutual capacity and commitment help in leading greater productivity and additional efforts (Lawrence, 2010). The major components of transformational leadership include intellectual stimulation, individualized consideration, inspirational motivation and idealized influence. All of these components play an important part in the work place which is ridden by problems such as employee dissatisfaction, poor performance and low morale. In this case, as the honorable committee is aware of the problems facing the organization. Therefore, it is recommendable that the manager should use his leadership style which can have beneficial impact on the workers by helping them to feel encouraged as they work (Hedrick, 2007). Transformational leadership allows the people in charge to challenge the status quo and allow subordinates to innovate new ideas. This style of leadership does not only identify the problem, but also provides the alternatives which are useful in solving the problem. This is summed under the intellectual stimulation component. This type of leadership is really necessary for an organization as employees express their discomfort with their current supervisor without fear. The major complaint against the supervisor may be that he is too rigid and not ready to change. In fact, such leaders do not like people innovating and even if their effort yielded good results, he wants them to go by the rules of the book. These leads to boredom and employees start to openly criticize the way their immediate supervisor is leading them. In order to

A Passage to India Essay Example | Topics and Well Written Essays - 500 words

A Passage to India - Essay Example As an initial matter, it is quite true that Fielding and Dr. Aziz established a genuine friendship. This owes a great deal to Fielding's fiercely independent nature. Unlike other British officials whom adopted a condescending attitude toward the native people, Fielding treated the Indians with a sense of decency and respect. He wasn't an idealist, but he did tend to approach issues and people from an objective and open-minded point of view. He didn't allow his perceptions of India to be affected negatively by bias or stereotypes. These qualities attracted Dr. Aziz and distinguished Fielding from the other British officials. Indeed, when Dr. Aziz was subsequently accused of assault by Adela, Fielding broke with the British and lent his support to the Indians. In short, the qualities that allowed Fielding's friendship with Dr. Aziz to flourish were his independence of mind, his personal conviction in the notion of an objective justice for all, and his strength of character in declaring and acting on his beliefs. Fielding was a principled man and Dr Aziz respected him in this way. That there were very real limits to this friendship, however, is beyond doubt. There are moments, in the beginning of the novel, when Dr.

Slave ownership in America Essay Example | Topics and Well Written Essays - 1000 words

Slave ownership in America - Essay Example They were degraded, kept like animals and had no civil rights. They were for decades, invisible in the human society. However, slowly as advancements were made, as agriculture took and backseat to science and people began to see beyond economics, things changed. Blacks and white people began to realize that slavery was wrong. They realized that enslaving a whole race of people was simply unacceptable. Over time, more and more slaves began to get an education. They began to read and understand that their lives had value. Individual people changed the course of a nation as they taught others that racism was something to be scorned. The battle was slow, it took decades to win but steadily they did win. As literacy spread, as knowledge and understanding of the value of a human life was established, abolition became possible, and acceptable. Analysis: Initially, blacks came to the shores of American as missionaries caught them in African and took them into bondage. This first set of slaves was perhaps the most terrified. They had come to a strange land, brought by strange men who considered them savages. They forced them to give up their religion, their culture and their social behavior and made them into a slave. The brutality they endured broke their spirit and any rebellion on their part meant sure death. Since they were considered savages their lives were worthless. Once the culture of slavery was established the economic advantage the country gained allowed the culture to continue. It was forgotten that the original slaves were brought to be 'saved' by the greater god. The fact was they were a cheap form of labor that allowed their masters to control them without any rules or regulations. Overtime slavery became an institution so that children born into it knew no other life and did not realize that they could have something more than the brutal life they lived. That was the tragedy of slavery. Human life is sacred mainly because it is an intelligent form of life. Yet, this race of people was completely cut off from getting an education, from being allowed to realize that they were even human. The critical analysis of African American literature is the key to understanding slavery. For it is hard to believe how the blacks allowed themselves to be slaves for so long. Reading the Narrative of the Life of Frederick Douglass, an American Slave we realize how a whole race was subjugated for so long. From the first line of the book we realize that slave owners thought of slaves as animals. They were treated like animals and so, came to believe that they were less than human. Slaves were so confined to their individual plantations that they did not know another world existed outside it. Douglass writes of himself as a boy who did not know how old he was. That was nothing unusual for slave he wrote "know as little of their ages as horses know of theirs" (p. 47). This goes to prove the mindset of slaves; they considered themselves comparable to animals. Slave owners tried hard to ensure that no slave became literate. They realized that the only way to control the blacks was making them completely dependent on them. They made sure slaves were born and stayed that way. Every slave owner knew that once a slave learnt to read and write he would be able to think about and critically evaluate his situation and that would lead to the abolition of slavery. In the words of Mr. Auld, his master, "If you give a nigger an

The Public Sector in Canada Essay Example for Free

The Public Sector in Canada Essay Canadian public sector reform initiatives have exhibited a more complex case for study or assessment. As much as the government tried to initiate many reforms there has been many dimension of view of whether the Canadian government should be involved or not in the public reforms and initiatives. Several reforms have been undertaken but there has been occasional mixed results achieved in some traditional areas of the public sector. Government Involvement in Some Traditional Areas of Public Sector in Canada If we first take into consideration what has been accomplished. The government has influenced massive Privatization of many cooperate organizations and institution in Canada which began in the time of Mulroney leadership and continued to Chretien leadership. Some of the privatized cooperation include: the Canadian airline and the national petrol company. The Canadian central government’s Program Review which was done in the year nineteen ninety four and the year nineteen ninety was influenced by the need to achieve economic balance. But on the other hand it made ministers and the civil servants to generate many questions regarding the government programs. Some of the questions included: if they are still useful, if it should be the take of the central government, the provincial leadership, or the private fraternity. When the government made this program review, it led to the doing a way with some subsidies and the entire privatization of crucial services for example the airport services and the air navigation services. On the other hand it was found out that some departments were now able to accomplish there services at extremely reduced input cost by adopting the information technology on board. A viable example of this is the Canadian human Resources Development. The adoption of the famous electronic kiosks by the Canadian government to enable individuals to search for jobs and to enhance flow of information in the industrial and trade sector brought much achievement on board. To add on this it led to the cutting of expenditure on services and trading of goods by adoption of Information technology, hence the federal government was able to cut down on the number of personnel by almost 25 percent. This led to a total reduction compared to major economies such as the United Kingdom and the United States federal governments. Through the application of Information Technology Canada has bee able to bring on board some traditional public sectors and involve them into the information flow of the federal government which has been a very major public sector reform in the economic viability of the country. The Canadian public sector has really made good utilization of this new reform and adopted technology such as Internet, the electronic business and the famous electronic kiosk. More advancement have also been made on the available technologies in order to enhance the linkage of the public to the government to reduce the gap that always exists between the central government and that common public population and the international community. Also in the year 1989 the Canadian government adopted an initiative dubbed ‘the public service year 2000’ which had a ten taskforce comprising of deputy ministers and some senior public servants, and then in just two years the taskforce was able to enhance service improvement to the public and also reduced the control of the central agency control of the public welfare. Although this recommendations was countered by opposition coming from the central government’s federal office of the Auditing, also from parliament members, from the public unions, and also from the media fraternity it was a visionary way forward for Canadian public and government relation enhancement (Roberts 1996). The opposition of this public reform by the above mentioned group of people might have been overcome by the strong supporting by the political turn of events during that time since as this reform dubbed the ‘public service 2000’ was getting rooted the members of parliament at that time were busy negotiating on the then intended 1982 constitution amendment. The then Chretien leadership become focused and decided to commit itself to the development of and publish service standards which was supposed to report its performance in a year time later (The Canadian Auditors General, 1996). The government of Canada has so far been able to make outstanding commitment towards rebuilding of a professional public service after the downsizing of the last few years. It has now adopted the comprehensive hiring of workers at the entrance point, rather than recruiting from outside at middle or senior ranks. The only area where there has been considerable staffing from outside at the central point level is in information technology. ) The regime has also put an importance on transformation the policy capacity of the public service. In the existence year of downsize and financial plan-cutting, there were limited opportunities to develop new policies. Now that there is financial support for new initiatives is available, the communal service has a role to p lay in implementing them. Thus the centralized administration is trying to restore the public service along the lines of the traditional model. This traditional public service formed would be unswerving with the main concern of fighting separatism, because career public servants, especially the twenty-five to thirty percent who claim French as their mother tongue, could be expected to be more loyal to the federalist cause than people on short-term contracts. The most outstanding organizational reform innovation in Canada’s public sector go beneath the rubric of alternative service delivery, which has been defined as a process of public sector restructuring that improves the delivery of services to clients by sharing governance functions with individuals, community groups, and other government entities (Ford and Zussman 1997: 6). Some of the most common examples are like the Canada’s Business Service Centers, which relates to both federal and provincial governments, and Navigation Canada, a non-profit corporation owned by the users and employees of the air navigation system. These partnership relationships cut down the pricey overlap and replication, and perform actions that the federal government has devolved as a consequence of its Program Review. These partnerships also recognize the difficulty of Canada’s federalism by involving all stakeholders in the ongoing management of services or policy areas. Although Canada has lacked in trivial top down public government administration reorganization, it has had an affluence of bottom up procedures. These initiatives have been shown in the application to the Institute of Public management of Canadian innovation award. Certainly, provincial administrations have had the most influential charisma in these awards (Borins and Kocovski 1997). A proportionate study of application to the Ford Foundation innovation awards in the US and the IPAC awards in Canada shows extensive similarities in terms of the types of innovations, innovative process, and results achieved. It also shows that in both Canada and the US the middle managers and front-line staff were the originators of approximately half the innovations which are a surprisingly large role given traditional public sector constraints. at the same time as the complication of their national systems habitually causes annoying overlap and duplication, they also provide opportunities to innovate in what the American jurist Brandeis called ‘laboratories of democracy. Conclusion  Canada should try to adhere to and advance the bottom up reform, in particular the efforts of front-line staff and middle managers, especially if sanctioned from above (for example, the US federal government’s reinvention labs), as well as reforms undertaken by sub-national governments. It should also have an influence on the ideas originating from the private sector, such as service quality, total quality management, and business process reengineering.

A theological reflection on unity and uniqueness

A theological reflection on unity and uniqueness CHAPTER TWO A THEOLOGICAL REFLECTION ON UNITY AND UNIQUENESS Biblical and Theological Basis Unity and uniqueness are integral and consistent to the composition of the universe. The world around and the skies above reveal the Creators work, a tapestry of creation that abounds with harmony and diversity. The world He fashioned overflows with originality and there are distinct markings of diversity, yet all of the differences are held together in consistent unity. Christian theology accounts for both the coherence of the universe and the distinctiveness of its parts. This is the core of the Apostle Pauls confession; â€Å"all things were created in heaven and on earth, visible and invisible, whether thrones or dominions or principalities or authorities-all things were created through Him and for Him. He (Jesus Christ) is before all things, and in Him all things hold together† (Colossians 1:16). The created order of things in the world is not static; it is utterly dynamic. The cosmos is loaded with dynamic diversity that is simultaneously being held together in unity, in Christ. Both the Old and New Testaments support the theme of uniqueness and unity. In this theological reflection the researcher will examine the idea of unity and uniqueness as revealed in Scripture. The theological basis for this project is that the theme of unity and uniqueness is one of Gods overarching principles conveyed in the revelation of the Godhead, the composition of the Canon, and in the design of the institutions of marriage and Church. In this paper, the researcher will give greater attention to the study of the Trinity because, â€Å"all the crucial elements in ecclesiology and entire theology are rooted in the doctrine of the Trinity.† Unity and Uniqueness in the Godhead The theme of uniqueness and unity exists in creation is an echo of the presence of uniqueness and unity in God. One of the most basic Christian beliefs is that God is â€Å"one God in three persons.† This doctrine is recognized in the historic Christian faith as the doctrine of the Trinity. While the word â€Å"trinity† does not occur in the Bible, nor is the theological concept fully described in the Text, the idea is rooted in the scriptures. Since there is no overt reference to God as Triune in the Bible, Emil Brunner, the Swiss Protestant theologian gives an insightful perspective: â€Å"The ecclesiastical doctrine of the Trinity, established by the dogma of the ancient Church, is not Biblical kerygma, therefore it is not the kerygma of the Church, but is a theological doctrine which defends the central faith of the Bible and of the Church.† Early church theologians developed the term Trinity as a way to communicate the three distinctive persons of God that constitute one divine being. They developed this doctrine in resistance against dangerous heresies, in which Christ with God was called into question, either on Gods behalf or on Christs. Jurgen Moltmann, an influential thinker on modern Trinitarian theology, writes, â€Å"It was only in these controversies that Trinitarian dogma grew up, and with the dogma grew its formulation, as philosophical terminology was given a new theological mould.† This new doctrine would be derived from the Latin word trinitas, meaning â€Å"threeness,† referring to the Tri-unity of God. This doctrine conveys that the eternal Godhead exists as three distinct Persons. All three—the Father, Son, and Holy Spirit -are distinct yet interconnected. The early church explored the revelation of Gods three-in-oneness and the conclusions of these explorations were expressed in the Athanasian Creed, â€Å"We worship one God in Trinity, and Trinity in Unity; neither confounding the Persons: nor dividing the substance.† This theme of Trinity can be summed up in this concise way: â€Å"The Father is God, the Son is God, the Holy Spirit is God; yet, there are not three gods, but one God.† Man did not invent this doctrine of Trinity; this doctrinal position was established in creed to articulate the concept of a triune God based on the revelation through Scripture of three manifestations of the Godhead. In the first century church arguments were intense regarding what precisely was â€Å"three† about God, what was a divine person, what was â€Å"one† about God, what this meant for now, and how the nature and identity of Jesus should be understood. The early church discussions did not remove the mystery; rather the creed they established on the doctrine of the Trinity merely gives clarity within the mystery, providing reassurance by wrapping words around an imagination expanding reality. The creeds are nothing more than a well-ordered arrangement of the facts of Scripture which concern the doctrine of the Trinity. Hodge writes that, â€Å"They assert the distinct personality of the Father, Son and Spirit; their mutual relation as expressed by those terms; their absolute unity as to substance or essence, and their consequent perfect equality; and the subordination of the Son to the Father, and of the Spirit to the Father and the Son, as the mode of subsistence and operation. These are Scriptural facts, to which the creeds in question add nothing; and it is in this sense they have been accepted by the Church universal.† While the creed gives clarity to the mystery, it in now way contains an explanation for the God who created the heavens and the earth. Gods nature and essence cannot be completely understood by the human mind. Finite minds cannot comprehend an infinite God. The fullness of the nature of God remains outside of our experience and knowledge. God is transcendent and the uniqueness and unity within the Godhead is described in complex terms. The church did not invent the doctrine of the trinity; it just accepted it from what God revealed about Himself through the Bible. The doctrine of the Trinity gives us a key to understanding unity in diversity. Inside this dogma is an implicit uniqueness within the distinctive persons of the Godhead that does not diminish the unified essence. Trinity reveals much about the nature of God and the values of the universe. The actual content of the doctrine of the Trinity may be summarized with four statements: â€Å"God is one, God is three, God is a diversity, and God is a unity.† These four simple statements come together in a doctrine that is complex and paradox; it is a beautiful mystery that is biblically justified. Though we may never fully comprehend the mystery of the Trinity, we can reach for higher understanding while standing firm on the concrete form of biblical revelation. The researcher will point to passages that communicate and illustrate the reality of trinity. There is much to work with, according to the Princeton theologian B.B. Warfield, â€Å"the doctrine of the Trinity is rather everywh ere presupposed in the Bible.† The Unity of God: There is Only One True God The Bible does not teach tritheism or polytheism; Scripture teaches that there is only one true eternal God. The unity of God is rooted in the Jewish faith anchored in the Torah. The Hebrew people were monotheistic, which in the ancient world positioned them in stark contrast with their surrounding nations who worshiped â€Å"many gods.† Even to this day, as an act of worship the Jews regularly proclaim their blessing, or creed, called the Shema: â€Å"Hear, O Israel: The LORD our God, the LORD is one. Love the LORD your God with all your heart and with all your soul and with all your strength.† (Deut. 6:4-5). This statement clarifies their belief in the Oneness of God. The doctrine of the Trinity affirms the Hebrew understanding of God, but differs in that the LORD is understood to be one not in â€Å"a solitary unity but a composite unity.† As Christians we believe that the God of the Trinity is the one whom the Old Testament worshippers knew as Elohim or Yahweh. In their worship of Yahweh there was temptation to take up the many gods of their pluralistic neighbors. While other nations were embracing polytheism, the prophet Isaiah reminds Israel, â€Å"This is what the LORD says, ‘I am the first and I am the last; apart from me there is no God.† (Isaiah 44:6). The Apostle Paul carries this teaching of the Oneness of God into the New Testament, three times he instructs the church, â€Å"there is no God but one† (1 Cor. 8:4, 1 Cor. 8:6, 1 Timothy 2:5). The Uniqueness of God: Three Distinct Persons Plurality through Pronouns and Names. There are traces of Trinity in the Old Testament, most of them are found in Gods revelation of himself through names and pronouns. The name Yahweh may be the first name God chooses to introduce himself with in a conversation, but the first name used for God is the Hebrew word Elohim. â€Å"In the beginning God [Elohim] created†¦Ã¢â‚¬  (Genesis1:1). After only four words into the Biblical story, God introduces himself as Elohim, which is a plural form, and though no clear statement of trinity is contained, a plurality of persons could be implied. Another early allusion to divine plurality is found later in the chapter, â€Å"Let us make man in our image, in our likeness.† (Gen 1:26). He says again, â€Å"The man has now become like one of us†¦Ã¢â‚¬  (Gen 3:22). And a third time he says, â€Å"Come, let us go down and confuse their language† (Gen. 11:7). Contemplating these passages, a Roman Catholic theologian, Bertrand de Magerie asks: â€Å"Does this Divine â€Å"we† evoke a polytheistic age anterior to the Bible? Or a deliberation of God with his angelic court? Or does it not rather indicate the interior richness of the divinity? How does it happen that only in these four passages the plural form of the name Elohim used here has influenced the verb, which is plural only here? And what is more extrodinary is that these plural forms are introduced by formulas in the singular: ‘Elohim says. † These questions are presented in an attempt to help the reader engage with the plurality of God. They look to compel the reader from dismissing plurality in the Torah as a highly intriguing to realizing its high importance as an insinuation for the Trinitarian idea. Distinctive Plurality through Unique Activity. Evidence for the concept of plurality in the Godhead exists beyond pronouns and names; it is also found in the distinguishing activity of God in Genesis. Within the creation account there is an explosion of activity where each person acts uniquely with his own actions. In Genesis 1:1 God the Father is revealed existing as the originator of the created world. He is presented as the mastermind behind creation and the one who generates the universe ex nihilo. He In Genesis 1:2, the Bible introduces God as the Spirit who watches over the works of creation, hovering as the waters. He is the active agent in creation. He is the one who â€Å"hovers† over creation, keeping things in tact, preserving, protecting, and unifying what the Father brings into being. The Spirit brings order out of chaos and confusion. As one theologian writes, â€Å"it is because of Him that we have cosmos instead of chaos.† In Genesis 1:3 we are introduced to the â€Å"Word† of God through whose work the will of God becomes initiated. God speaks and the Word brings it into reality. John writes in the fourth Gospel, â€Å"In the beginning was the Word, and the Word was with God, and the Word was God. He was with God in the beginning. Through him all things were made† (John 1:1-3). While the doctrine of the Trinity was not clearly enunciated in the Old Testament , the theologian Gerald OCollins, has stated, â€Å"The vivid personification of Father (Wisdom), Son (Word), and Spirit, in as much as they were both identified with God and the divine activity and distinguished from God, opened up the way toward recognizing God to be tripersonal.† Distinctive Plurality through Unique Personhood. These Old Testament account only gives an allusion of Trinity; the Trinitarian doctrine receives much fuller treatment in the rest of the Bible as God manifests himself and further reveals himself to humanity. The Trinitarian concepts chief development is anchored in the New Testament, the Gospels present the revelation of Jesus Christ the Son, and in the book of Acts, describes the sending of the Holy Spirit on the Church. In several New Testament passages Christ is clearly called God (Heb 1:9-9, John 1:1, John 20:28) In The latter passage, John 20:28, one of the apostles, Thomas, confronts the resurrected Jesus and proclaims, â€Å"My Lord and my God.† From this verse, the Scholar D. Moody Smith, contends, Thomas response is exactly appropriate, as he utters the confession of Jesus as Lord (kyrios) and God (theos). This confession is typical of early Christian theology and language as far as Lord (kyrios) is concerned, but uniquely Johannine in its ascription of the name of God (theos) to Jesus as well. In 1:1 the preexistent word (logos) is called God (theos) and at the end of the prologue this most exalted title is repeated, after the incarnation of the Word in Jesus has been confessed. For the most part John withholds the designation theos from Jesus, but in the course of the narrative makes clear that this ascription of deity to Jesus is indeed correct and unavoidable (5:18; cf. 5:19-24; 10:30; 14:8-11). While Thomas may have once doubted, he has now made the confession that is essential and true. Jesus is Lord and God. The description of Christ as God was an important explanation that integrated New Covenant theology with the monotheistic Hebraic covenant of the Old Testament. The confession of Thomas and the other passages in the New Testament help construct the Christian understanding of Christ as God. The concept of the Spirit of God in the Old Testament is carried over into the New Testament. The same person of God that â€Å"hovers† over his creation and the Holy Spirit fills Mary and descends on Jesus at his baptism. As Jesus was being baptized, the Trinity became expressive to human senses. John the Baptist and others who witnessed the baptism, audibly heard the voice of the Father affirm Jesus as his Son, and visibly saw the Holy Spirit descend on Jesus in the likeness of a dove. The Spirit is revealed in the likeness of tongues of fire when he empowers the disciples on the day of Pentecost. This is in fulfillment of Jesus promise to his disciples that â€Å"the Holy Spirit, whom the Father will send in my name, will teach you all things and will remind you of everything I have said to you† (John 14:6). Jesus words at the end of Matthews Gospel are known as the â€Å"Great Commission,† but one mustnt overlook the â€Å"great expression† of Trinity. Jesus sends out his disciples to baptize with the â€Å"Trinitarian formula†, â€Å"Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit† (Matthew 28:19). Christs words reveal Trinity. Later in the New Testament, in the Epistles, the Apostle Paul gives description of the Spirits nature and activity. To the church at Corinth he explains, â€Å"We have not received the spirit of the world but the Spirit who is from God, that we may understand what God has freely given us†(1 Cor. 2:12). Paul gives other direct references to the Spirit that are unmistakable Trinitarian references. In another letter to the church at Corinth offers a benediction, â€Å"May the grace of the Lord Jesus Christ, and the love of God, and the fellowship of the Holy Spirit be with you all† (2 Cor. 13:14). Conclusion In this section, the researcher has presented key passages that reference the triune God, demonstrating that the Bible reveals God existing as three unique persons yet in unity as One, which is the doctrine of the Trinity. There is complexity within the specific functions of the Godhead yet a unity in their purpose and three Persons. Each of the three Persons performs specific functions and are involved in everything together. This doctrine is fundamental to understanding the theme of unity and uniqueness in the universe, because whenever we see it in our world it exists as an expression or echo of its source in the Godhead. The Trinity holds a central place in this project going forward because all crucial elements in theology, ecclesiology, and sociology, are rooted in the doctrine of the Trinity. This section has demonstrated that the doctrine of the Trinity has roots in Scripture. But when looking at the themes of unity and uniqueness we see that even the Bible itself, it bears the mark of unity and uniqueness in its composition. The work is a reflection Trinitarian essence of the divine author. Uniqueness and Unity in the Cannon Though ‘Bible is a singular term, the Bible is not one book, but a library of diverse writings concerning God and his relationship with the world. While the theme of uniqueness and unity is present in the revelation of Gods Word, it is also evident in the composition of the Bible. The Bible is a diverse collection of books that present one over arching unified theme. â€Å"Neo-Orthodox† theologians in the past century worked to revive an emphasis of study in the unity of the Bible. Professor C.H. Dodd called for greater study in this area; â€Å"Biblical scholars have long worked on separate sections in what might be called the centrifugal movement, but now the centripetal movement is needed; a study of the unity of the parts, an attempt to find the deeper meanings of the dominant theme present within the diversity of writings. This section will examine the uniqueness in the composition and the unifying theme of the text. The Uniqueness of the Books within the Cannon. The Bible is a diverse collection of books that were writing over a period of 1,500 years by many authors from a wide range of experiences and walks of life. These 66 unique were written in a variety of historical and cultural contexts. The 40 authors wrote in a wide array of literary forms. The diversity of the writings may be described as the humanity of the Bible, since it extends over a vast range of human experiences and perspectives. This diversity is expressed well by author Terry Hall: â€Å"It had to be one of the strangest publishing projects of all time: no editor or publishing house was responsible to oversee 40 independent authors representing 20 occupations, living in 10 countries, during a 1,500 year span, working in 3 languages, with a cast of 2,930 characters in 1,551 places, together they produced 66 books, containing 1,189 chapters, over 31,000 verses, 7 hundred 74 thousand words and over 3.5 million letters. This massive volume covers every conceivable subject ex pressed in literary forms poetry, prose, romance, biography, science, and history, to tell one story with internal consistency.† To appreciate the difficulties the unity of the Scriptures, we only need imagine the complexity in turning this diverse collection into a unified work. The complex reality of the unity in composition despite broad sweeping diversity reveals evidence for divine authorship. The evidence is from the reality that despite the many differences there is one overarching meta-narrative. The internal consistency could be described as the divinity of the Bible. God chose to use distinctive, unique personalities to reveal his unified infallible, inerrant word. God weaves together the diversity and uniqueness to form one story, the story of redemption. The Unity of the Cannon. Gods Word is always united to this theme of redemption and tied in with history. G. Ernest Wright regards this unity as â€Å"the confessional recital of Gods saving and redemptive acts.† If one follows the meta-narrative, the story line leads from creation, to the fall of man, to the need for redemption, to the sacrificial system, to the person of Jesus who fulfills prophecy and brings redemption through his sacrifice, from the garden to the great city of God, the consistent unifying theme within the Book is Jesus and the work of redemption. A tradition in the British Navy illustrates this unifying theme; there was a practice in the Royal Navy that every rope they used would have a scarlet cord woven into it. The cord would run from end to end, that way whether lost at sea or stolen in the harbor, no matter where the rope was cut, every inch was marked and it was evidenced that it was possession of the crown. And so it is with the Bible, in the united message within the diversity of the Text. The Scriptures are comprised of 66 books and regardless where one cuts in on the story, there is one unified theme, the redemption of mankind through the work Jesus the Messiah. Karl Barth called this the â€Å"Christological concentration.† He stated this central emphasis on Christ this way; â€Å"in the Bible only one central figure as such has begun to occupy me or each and everything else only in the light and under the sing of this central figure.† Jesus Christ is the scarlet thread that runs throughout the Bible. Bible contains unique books with unity in their composition and theme. Conclusion The diversity and unity of the Bible is supernatural, the evidence supports its claim to be the revealed Word of God. There is a striking a unity out of diversity, a harmonious and continuous message from beginning to end, a self-consistent whole, where the main theme is the person and work of Jesus Christ. God intended for the diverse books of scripture to fit together as a unified whole, the various books coming together as a beautiful and cohesive whole is just another revelation of this universal theme of unity among unique parts. The divine author has designed this into the created order of the Cannon and integrated unity and uniqueness in the created order of humanity and the architecture of the institution of marriage. Unity and Uniqueness in Marriage God is Trinity, which means that in God there is a unity, a perfect consistency of essence. Since this is within his being, God finds delight in uniqueness within unity. God makes his pleasure known by weaving this theme into the cosmos, into the cannon, and into the crown or apex of his creation, humanity. The essential unity of God finds expression in the creation of mankind and the institution of marriage. Humans have been stamped with unity and uniqueness, since God created man in â€Å"[His] image, in [His] likeness† (Genesis 1:26). The process of being created in Gods image has important implications for human relationships, as Stanley Grenz explains: â€Å"The image of God is primarily a relational concept. Ultimately we reflect Gods image in relationship. Thus the imago Dei is not primarily an individual possession but a corporate or social reality, present among humans-in-relationship.†When God created humans, â€Å"He constructed into creatures and relationships a unity-in-diversity that characterize the eternal divine reality.†This creative act of unity and uniqueness is evident in the creativity of the male and female design: â€Å"God created man in his own image, in the image of God he created him; male and female he created them† (Genesis 1:27). The male and female distinction within humanity mysteriously reflects the image of God. This is revealed in the marriage mandate and the divine institution of marriage. The Marriage Mandate The marriage relationship has been deigned and instituted by God. In fact, marriage is the very first institution that God creates. In the created order, marriage is formed before civil government and the local church. Marriage is the primary institution and is the preeminent building block of societal vitality. God sets forth his design for marriage in the marriage mandate, â€Å"For this reason a man will leave his father and mother and be united to his wife, and they will become one flesh† (Genesis 2:24). The Hebrew word for one in one flesh, is the same Hebrew word used in the Shema, â€Å"Hear, O Israel: The LORD our God, the LORD is One† (Deut. 6:4-5). This word one references the unity of the Godhead made up by three unique persons with three distinct roles. In the case of marriage, it is not tri-unity as with God, rather it is unity of two persons, male and female one flesh. This oneness, or unity, is the marking reflection of Gods essence on the marriage covenant. Uniqueness in Marriage The oneness of marriage does not mean that the marriage mandate reduces or eliminates individuality. Just as the distinct persons and different roles in the Trinity are unified in purpose and mission as one, male and female in the marriage covenant come together as one. Both persons bring their distinctive personalities and giftedness, unique passions and abilities together, not to exist merely as two individuals but to become united together. The Bible teaches that marriage is the complimentary functioning of two unique persons in their roles to reflect the image of God. It is important to note that distinct persons and different roles does not indicate different value. Just as the three persons of the Trinity are equal in their value and in their personhood, also women and men have been created equal in their worth. Neither male nor female are â€Å"better† or â€Å"worse† than the other. In Gods economy, both male and female are equal before him. As the apostle Paul writes in the letter to the Galatians, â€Å"There is neither Jew nor Greek, slave nor free, male nor female, for you are all one in Christ Jesus† (Gal. 3:28). Scripture affirms absolute equality of personhood. But equality of value and importance is different than equality of role and responsibility. Males and females have been assigned unique roles according to the created order. Pastor and Theologian John Piper writes: â€Å"In the Bible, differentiated roles for men and women are never traced back to the fall of man and woman into sin. Rather, the foundation o f this differentiation is traced back to the way things were in Eden before sin warped our relationships. Differentiated roles were corrupted, not created, by the fall. They were created by God.† Although man and woman are equal, Scriptures teach that there are proper roles within the marriage mandate. The Apostle Paul defines these roles in this letter to the Ephesians. He writes, â€Å"Wives, submit to your husbands as to the Lord. For the husband is the head of the wife as Christ is the head of the church, his body, of which he is the Savior. Now as the church submits to Christ, so also wives should submit to their husbands in everything. Husbands, love your wives, just as Christ loved the church and gave himself up for her† (Eph. 5:22-26). The husband is called to serve and sacrifice for his wife as an expression of his love for her. Likewise, the wife is called to submit and respect her husband as an expression of her love for him. In this way they complement each other. God has given the husband the role of loving servant-leadership, with a responsibility to lead, protect, and provide for the wife. In the same way, a womans responsibility is to affirm and support his leadership, as a helpmate. The complementing distinctions create a mutually supportive home that affirms each others calling in Christ. These two complementary halves unite physically, spiritually, mentally, emotionally and physiologically and the unity of the uniqueness reveals the image of God in marriage. Unity in Marriage The Bible uses the phrase â€Å"one flesh† to describe the mysterious and miraculous unity that is present in marriage. This description distinguishes the union of marriage from any other human connection, differentiating the marriage relationship from any other social institution. Marriage is not the product of social evolution or a cultural invention; rather it is a pre-fall created relationship that began with the primal event in the Garden of Eden. Within marriage there is this sacred mystery of unity and uniqueness held together in one entity. In the New Testament, Jesus affirms the marriage mandate and profound significance thereof: â€Å"Have you not read, that he who created them from the beginning, made them male and female. And said for this reason a man shall leave his Father and Mother and shall cleave to his wife and they shall become one flesh? Consequently they are no longer two but one flesh. What therefore God has joined together let no man separate† (Matthew 19:4-6) Christ presents the profound significance of the ordained demarcation, as the man and woman leave their father and mother, and unite as they cleave to one another in the sight of God and become â€Å"one flesh.† Cleaving together and becoming â€Å"one flesh† as husband and wife is symbolized and sealed by sexual union, but the â€Å"one flesh† relationship entails more than sex. It is the mysterious fusion of two lives into one, where life is shared together, by the mutual consent and covenant of marriage in a mysterious union. By Gods architecture in humanity, male and female are made anatomically, emotionally and spiritually for one another, for oneness. Through divine intention, by joining together, the husband and wife represent the full spectrum of the Gods image. As Gods unity is everlasting, the marriage unity is designed to be reflective of his everlasting nature, by two people giving themselves over into a permanent circle of shared companionship. In the context of the letter to the Ephesians it appears that marriage is set within the meta-narrative of Gods restoration of all things under the headship of Christ. This includes all of humanity who believes, Jews and Gentiles, the body of Christ, the church. Paul sets forth Gods purpose of humanity â€Å"to bring all things in heaven and on earth together under one head even Christ† (Eph. 1:10). The authority of Christ is supreme, he is the head of all things, and all things are subjected to him. This overarching sovereign work of God becomes the central purpose for a unified marriage. Unity in marriage is developed from sharing this God-given mission and purpose. Conclusion The longest statement in the New Testament on the unity of marriage and the relationship between husbands and wives is found in Ephesians 5:21-33. In this passage Paul conveys the distinctive roles for wives and husbands and at the same time reveals the way it corresponds to the relationship between Christ and his church. In this way, marriage serves as a metaphor of deeper spiritual realities. The truth marriage mirrors is that the unity of husbands loving their wives to become one flesh/body is a dimension of the great mystery of the unity of all believers into the one â€Å"body† of the church through the self-sacrificial love of its head, Christ (Eph 5:2, 23-30, 32). Marital unity in love adds to the great cosmic mystery of unity causing the growth of all things to Christ, so that all might be united under him. This theme of unity among uniqueness is present all throughout the cosmos and creation. Flowing from the Trinity, the theological underpinning of the essence of unity and uniqueness has wide-ranging implications for the study of Scripture, the function of marriage, and ecclesiology. Basically, this doctrine is the foundation of practical Christian reflection of the diversity and unity within the Godhead. The human family is not the only way God has ordained to reflect his unity to the world. Within the church we have â€Å"many members† and yet â€Å"one body† that display his glory (1 Cor. 12:12). Unity and Uniqueness in the Church The unity of the Church is a theme that carries throughout the New Testament. There is not a clear, concise, summarizing definition of the church put fort

Human Nature Essay -- essays research papers

Human nature is the egotistical behaviours that drive the human race to be creative and inquisitive. Although some philosophers may disagree with the validity of this statement, others such as Aristotle, John Stuart Mill and Thomas Hobbes would believe it to be true. After examining the beliefs of these philosophers and using real-life examples to rebut the beliefs of those who disagree, man’s true nature of curiousity, creativity and selfishness is clearly evident.   Ã‚  Ã‚  Ã‚  Ã‚  Once inspecting the philosophical beliefs of Thomas Hobbes, Aristotle and John Stuart Mill, human’s creative, inquiring and self-indulgent nature seems indisputable. Thomas Hobbes was correct in saying that self-interest is man’s true nature. He spoke the truth when he described man as an â€Å"aggressive, greedy, competitive, anti-social and vain† (Gini- Newman et al. 28) species. Everyday, man demonstrates this nature as he works steadfastly to make money so that he can indulge in the life of luxury and opportunity that he desires. He then donates to charitable organizations so that he does not have to suffer from feelings of guilt for not sharing his wealth with those less fortunate. Even human’s creativity and desire for knowledge illustrate our races egotistical nature. Aristotle once said that â€Å"all men by nature desire knowledge.† (Gini- Newman et al. 26) John Stuart Mill later said that â€Å"no intelligent human bei ng would consent to be a fool.† (Gini- Newman et al. 26) Both of these philosophers were correct in their observations. Man is an incredibly intelligent human being. He can think abstractly and develop unique ideas and theories. However, man’s creative ideas and broad range of knowledge all contribute to his self-interest. Man prides himself on knowledge. His intellectual endeavors build his self esteem and ego. He feels proud and worthy when he invents something. Although many human being use their innovative nature to improve the quality of life for others, their intentions are always inspired by their innate desires to feed their selfish nature.   Ã‚  Ã‚  Ã‚  Ã‚  The selfish desires of man and his needs for creativity and knowledge of self are difficult to dispute. Although philosophers such as Joseph Butler, Mengzi and Siddhartha Gautama have expressed different beliefs on this issue, there are many examples that challenge the soundness of... ...deavors, I notice the self interest that lies beneath them. I realize the self-assurance that I gain by being knowledgeable and I yearn for the praise I receive when I create a masterpiece. Even when I help others, by donating money to charitable organizations for example, I am being selfish because my actions are inspired by my personal desires to alleviate my feelings of guilt and sympathy. When I reflect on my life, I often feel ashamed of my self-centeredness. Unfortunately, this is my nature. I can try to control it, but I can not change it.   Ã‚  Ã‚  Ã‚  Ã‚  The writer, Alfie Kohn, was correct when he noted the negative connotation on the expression, â€Å"I am only human.† (Gini- Newman et al. 43) Man’s creative and curious nature does make him distinct from all others; however, he truly is a selfish specimen. Everything man does, from working hard to earn a degree to finding a cure to save the lives of others, is aimed to fulfill his personal desires. Although philosophers may disagree on the true nature of man, it is difficult to dispute his selfishness as a species because there is so much evidence that prove him to be exactly this.   Ã‚  Ã‚  Ã‚  Ã‚  

The Rape of Women in Draupadi, by Mahasweta Devi, and Open It,”by Saad

The Rape of Women in â€Å"Draupadi,† by Mahasweta Devi, and â€Å"Open It,† by Saadat Hasan Manto Where there is war, there is the rape and abuse of women. From the Trojan War to the Middle East conflict, rape has been a tactic of war. Rape is commonly viewed by society as a symbol of female degradation, female submission, and the stripping of honor and humanity. In the stories â€Å"Draupadi,† by Mahasweta Devi, and â€Å"Open It,† by Saadat Hasan Manto, the rape of women is a common theme. In Manto’s â€Å"Open It,† a young girl, Sakina, is raped by young men of her community, while in Devi’s â€Å"Draupadi,† a tribal rebel is raped by authorities of the state. While the storylines of these pieces are rather similar, the portrayal of the rape and the reactions of the young women are exceedingly different. Both authors use the disrobing of garments to create a dramatic climax. However, the respective climaxes convey contrasting ideas about the rape and degradation of women. In â€Å"Draupadi,† the unveiling of garments reveals im mense female power. In â€Å"Open It,† the disrobing of garments reveals helpless female submission. Despite these differences, however, both acts of disrobing result in a striking male reaction and symbolize the remarkable survival of these battered and abused women. The circumstances of the rape and the personalities of the rape victims are very different in â€Å"Open It† and â€Å"Draupadi.† In Manto’s story, a father is desperately looking for his daughter, Sakina, in the midst of the chaos and disorder of Partition. He asks self appointed social workers of the community to help him find Sakina. When Sakina is approached by these men, her initial reaction is one of fright: â€Å"The moment she heard the truck, she began to run† (Manto 360). ... ...r remarkable survival. Although society will always have preconceptions of rape and how a woman should and will react to being raped, it is apparent through â€Å"Draupadi† and â€Å"Open It† that being raped is a very personal experience. It is an experience unique to women that can yield very different reactions. Rape can make a woman, like it did Dopdi, or it can break a woman like it did Sakina. Because being raped is such a personal experience, a woman’s reaction to such a trauma should not and can not be judged. Whether a woman is strengthened or weakened through rape, it does not matter. What matters is that she survives. Works Cited Devi, Mahasweta. â€Å"Draupadi.† In Other Worlds. Ed. Chakravorty Spriak. New York and London: Routledge, 1987. Manto Hasan, Saadat. â€Å"Open It.† Stories about the Partition of India. Ed. Alok Bhalla. New Delhi: Harper Collins, 1999.

The New Deal :: American America History

The New Deal The New Deal was a political and social plan that was the presidential campaign platform of Franklin Delano Roosevelt. Although Roosevelt was very vague about what it was and actual measures to be taken while running for president, the New Deal was the shinning hope for many Americans who had lost their jobs or were living in poverty. After the United States had plummeted into the greatest depression to face this country while Herbert Hoover lead the country, many voters were looking for anyone with a promising plan and a bright outlook. As banks closed and unemployment rates soared, Roosevelt promised a balanced budget, and spoke of Hoover's rash and excessive spending. The election of 1932 was a landslide in Roosevelt's favor, and he quickly took over as soon as he began his term. Roosevelt called a special session of Congress lasting from March 9 until June 16 in 1933. Roosevelt began to put his "New Deal" into action. With a democratic majority in Congress on his side, Roosevelt churned out legislation rapidly from the generally sluggish machine of Congress. Banks had been closing all over the country due to frightened citizens withdrawing all of their money. In order to increase trust in them, Congress passed the Emergency Banking Relief Act of 1933, which allowed the government to reopen closed banks, and regulate banking and foreign exchange. The Glass-Steagall Banking Reform Act was later passed in order to form the Federal Deposit Insurance Corporation, insurance to civilians for their banking deposits up to $5,000, which was later raised. These to bills encouraged the public to once again trust their banks, and to deposit money in the banks instead of hiding it "under their mattresses." Compared to the more than 4,000 bank failures of 1933, there were only 57 in 1934 because of these actions. The Agricultural Adjustment Act and the Home Owners' Loan Corporation were both formed to help farmers and other households with paying their mortgages, as well as helping the mortgage-holding banks to stay in business. The Frazier-Lemke Farm Bankruptcy Act suspended mortgage foreclosures for three years, and moved farmers with small amounts of poor land to better areas. Trees were planted in the deserted areas in an attempt to prevent soil erosion and block the wind. Moving on from this, Roosevelt decreed that all privately owned gold be turned in to the Treasury and to be paid back in paper money.

Research paper in Mcdonald’s Philippines Essay

I. Executive Summary Company McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the  Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. McDonald’s in the Philippines is owned by Filipino entrepreneur George Yang brought the brand to the country in 1981 after several attempts. In the first few attempts, Yang was turned down by the heads of McDonald’s in the US saying that the Philippines was in the radar (for expansion) but was not yet a priority. Challenge Accurate and timely demographic data is difficult to obtain in western economies; the ability to collect this precise data is even further strained when the survey is of a developing country. With a land area of 300,000 km2 spread over 7000 islands and a domestic population of nearly 100 million people, timely and accurate demographic data requires in-depth, thorough, but quick market surveying. McDonald’s Philippines has been operating in an incredibly competitive market for over 25 years. Domestic competition from the leading local fast-food provider Jollibee and common international rival KFC have created an environment in which McDonald’s must move swiftly and efficiently in order to gain market share and increase profitability. In order to expand effectively, McDonald’s needs to better understand where there are market gaps that can be filled. Additionally, McDonald’s needs to have the most up to date data to determine if current stores are cannibaliz ing each other’s trade area. To achieve this McDonald’s management will need detailed, segmented demographic data of the Philippines overlaid with both theirs and competitors’ restaurant locations. II. Situation Analysis 1. Product Offering They serve the typical consumer wants like burgers, spaghetti, fries, floats, ice cream, rice and chicken meals. 2. Market Analysis a. Vision, Mission, and Values. Vision: â€Å"Una sa Pamilyang Pinoy†. First to respond to the fast changing needs of the Filipino family. First choice when it comes to food and dining experience. First mention as the ideal employer and socially responsible company. First to respond to the changing lifestyle of the Filipino family. Mission: To serve the Filipino community by providing great-tasting food and the most relevant customer delight experience. Values: Customer-Driven: Conscious and deliberate action to exceed the needs and requirements both internal and external customers; Malasakit: Concern for the customer, employees, co-workers, business partners, community and company. Integrity: Being upright in character and action, upholding the standards of one’s profession and position through honesty, responsibility, and trust Teamwork: Working as ONE towards achieving a common goal Excellence: Day to day drive to deliver THE BEST results b. Target Market SEGMENTING BY AGE 1. School-Age Children †¢ From toddler to early grade school. 2. Tweens (8-12) †¢ Biggest influencer over family purchases. 3. Generation Y or Millenials (13-19) †¢ Commonly referred to as teens or young adult. 3. Generation X †¢ Born between 1966 and 1981. †¢ Family-oriented, well educated, and optimistic. Has a stable career, ready to settle down 4. Baby Boomers †¢ Born between 1946 and 1965. †¢ Lucrative segment. Diverse segment that generally tends to value health and quality of life. 5. Seniors †¢ Also called the gray or silver market. Elder people, retirees, etc. c. Market Trends Green Dining is a trend that we would like to encourage, the mechanics are the customers get the option on bringing their own container for drinks, utensils, and bags for take out, this will deduct a corresponding amount to their bill. With this trend we hope to reduce the waste produced by the food chains and as well as the expenses. The uniqueness of our happy meal box to attract many kids to buy collectible toys. d. Market Growth Rate McDonald’s Philippines has a current market share of 14% but with some aggressive marketing scheme and a little bit of adjustments we estimate that the market shares of McDonald’s Philippines will boost from 14% to 25% within the following years. Competition SWOT Analysis Strengths Weaknesses Affordable products Good location Excellent customer service Service crew punctuality Quality of food Customer assessment Opportunities Threats Unique product offerings Media exposure Effective promotion schemes Customer Safety Health conscious consumers Environmentalists h. PEST Analysis Political Factors Economic Factors The change of tax rates in the country The raise of minimum wage rates Improper allocation of tax funds Inflation rate Unemployment rate Employment rate Socio-cultural Factors Technological Factors Consumer behavior Internet Social Media i. Market Profitability There are certain factors that affect market profitability, first are Buyer Power. We can safely say that the products of McDonald’s are normal goods, so when the buyer’s income increases, their purchases of McDonald’s food products will also increase. Next we have the Supplier Power if we were to purchase raw materials in bulk then we could obtain a trade discount, helping us decrease our expenses and lower the prices of our products,  making it more affordable to the consumers. Third we have Barriers to Entry; we can decrease the number of competitors by being more efficient in our production, like what I have stated earlier regarding the trade discount. This is one way to be efficient and if the company were to develop innovative products or improve the quality of their product and services, then it would be hard for another firm to enter the market. j. Industry Cost Structure Firm Infrastructure: Market Strategy, Business Strategy Human Resource Management: Product Development, Staff recruitment and training Procurement: Equipment, Raw materials Inbound Logistics: -Pricing -Transportation -Fuel Operations: -Storage maintenance -Production of food and beverages -Sanitation of facilities Outbound Logistics: -Delivery -Drive through Sales and Marketing: -Promos -Discounts -Events Service: -Online delivery -Feedbacks form consumers through social media k. Distribution Channels Our other means of selling the product is through direct selling in events like concerts, carnivals, festivals, etc. Exclusive Distribution and we also see the possibility of putting up McDonald’s food trucks at areas where McDonald’s is unavailable to see the possibility of putting up a restaurant in those areas depending on the sales and revenues generated. l. Key Success Factors Our other means of selling the product is through direct selling in events like concerts, carnivals, festivals, etc. We also see the possibility of putting up McDonald’s food trucks at areas where McDonald’s is unavailable to see the possibility of putting up a restaurant in those areas depending on the sales and revenues generated. m. Marketing Mix Strategy (4p’s) After analyzing the market, finding the key factor, target segment and understanding the market demand, every company needs to come up with an offers or such type of plan, that speed up the growth of the company. For which McDonalds uses 5p’s of marketing mix which are as follows: 1. Product 2. Place 3. Price 4. Promotion 1. Product: Products include that, how the company should design, manufacture the product so that it enhance the customer experience? Product is the physical product or services offered by the company to its customers. McDonalds includes certain aspects of its product such as packaging, desirability, looks, etc. This consists of both tangible and non-tangible aspects of the product and services. And it has purposely kept its product depth and product width limited. McDonalds continuously innovates its products according to the changing preferences and tastes of its customers. The recent example is the introduction of the Mc Spicy Chicken burger and latest introduction of chicken style burger. McDonald’s serves the world some of its favorite food like the Big Mac, Big n’ Tasty, Quarter Pounder with Cheese, Cheeseburger, French Fries, Egg McMuffin, Apple Pie and Sundae. This is what we are famous for, globally and locally. In the Philippines, we are also happy to serve local favorites like  Chicken McDo, Burger McDo and McSpaghetti. These favorites were specially made to cater to the unique Filipino p alate. 2. Place: The place consists of distribution channels and outlets of the company. They used to franchise McDonalds near Jollibee food chain so that there is a competition between two food chains. Usually they put it up near universities and inside the mal and near vacation hotspots. Now McDonalds have also started offering internet facilities at their outlets, along with music system through computers, not the music but the music which preferred by young generation in order to attract them. 3. Price: They released new strategy of buying products for the consumers. They called it the â€Å"BFF BURGER BUNDLES† and â€Å"BFFCHICKENBUNDLES† . 4. Promotion: Setting The Promotion Mix An advertisement is targeted to attract the masses it reaches to large number of people at a time. Advertising is one of the most important tools for promotion which had various ways of advertisement in that advertisement through billboards and media are often used by any of the business enterprise. Consumers mostly perceive goods which are advertised goods, as they assume it is more rightful. Due to distinct features of advertisement McDonalds also hold the hand of advertising. There are three main objectives of advertising for McDonalds are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right people through the right media. McDonalds does its promotion through television commercials, billboards and now they used online advertisement. They use print ads and the television programmes are also an important marketing medium for promotion. III. Marketing Strategies 1. Business Strategy a. Franchise Module As per franchise model of McDonalds Only 15% of the total number of restaurants are owned by the company. The remaining 85% is operated by franchisees. The company follows all the framework of training and monitoring of its franchises to ensure that they achieve good QUALITY SERVICE, CLEANLINESS AND VALUE FOR THE MONEY offered by the company to its customers. b. Product Consistency By developing a sophisticated supplier networked operation and distribution system, the company has been able to achieve consistent product taste and quality across the nations of the world. c. Act like a retailer think like a brand McDonald’s focuses not only on a delivering sales for the immediate present, but also protecting its long term brand reputation. 2. Segmentation, targeting and Positioning McDonald’s uses demographic segmentation strategy with age as the parameter. The main target segments are children into consideration, children are more attracted towards toys and delicious meals including teenagers such their place foe their entertainment and the urban families select McDonald’s on various occasion like birthday party, to treat children. To also for the seniors to enjoy their delicious and yummy burgers. IV. Industrial Analysis a. Threats Of New Entrants Possible competing firms are likely to increase because society nowadays is searching for affordable food. Most of the people today refer to affordable but tasty that can deal with their customer satisfaction, so the rate of new entrants is expected to increase. b. Bargaining Power Of Buyers There is a low bargaining power for the buyers because the company will imply  fix but reasonable pricing. The buyers’ curiosity is surely a great factor in buying rate of the products but, it won’t be a reason for the decreasing chances of the products’ price. The increasing price of the product will vary upon the market demand and as well as the supplies. c. Bargaining Power Of Suppliers Suppliers tend to bargain on the price of the resources needed like, chicken, beef, potatoes, rice etc. This happens when the prices of the commodities goes up, the company tends to increase their products and services, as a result the company’s which they usually supply might switch to a different supplier who offers the product and their services at a lower price. There is a low bargaining power for the suppliers because the resources needed for production are abundantly available in the market. d. Rivalry McDonald’s is one of the most famous fast food chains in the world compared to its local competitors. They are also one of the leading fast food chains that donate a portion of their sales to charity and create creative TVC’s that are family and friend oriented. e. Substitutes There are a lot of substitutes for McDonald’s like Jollibee, Burger king, KFC, and Wendy’s to name a few, but despite the variety of substitutes this is no sign of weakness but a sign of strength. McDonald’s is also adapting to the fast advancement of technology like adapting an online delivery portal and social experiments which most people are fond of. V. Customer Analysis a. Survey b. Profile a. Age: all ages b. Class: A, B and C c. Sex: Both Males and Females d. Education: All levels of education including those who didn’t have an education e. Income: Those with minimum wages and above f. Places: Cities and Provinces VI. Competitor Analysis a. Competitor Profile Tony Tan and his family founded Jollibee with its humble beginnings as an Ice Cream Parlor, which later grew into an emerging global brand. At the heart of its success is a family-oriented approach to personnel management, making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal. Values Customer Focus Excellence Respect for the Individual Teamwork Spirit of Family and Fun Humility to Listen and Learn Honesty and Integrity Frugality Mission â€Å"To serve great tasting food, bringing the joy of eating to everyone†. Source: http://www.jollibee.com.ph/about-us/ b. Competing Product Features Product Feature McDonald’s Jollibee Value Meals Available Everyday Available Monday-Friday Delivery Time Depends on the order Guaranteed 30 minutes Burgers Optional Double Patties Single Patty c. Target Market Section Age: all ages Class: A, B and C Sex: Both Males and Females Education: All levels of education including those who didn’t have an education Income: Those with minimum wages and above Places: Cities and Provinces Filipino Kids ages 3-10 years old; Teens ages 11-21 years old. Can be male/female. Filipino Families – even the senior citizen. Social Classes C, D, and E Looking for budget-friendly or quick meals. Target Audience: The Traditional Family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines. d. Positioning strategy Ensuring high traffic needs an emphasis on store location and positioning Jollibee in the minds of the consumer as a place that they would enjoy eating fast food. This entails proper branding and positioning of the service offered. Jollibee also projected itself as world class and not a local brand. The service that is offered should be consistent over all Jollibee stores, however this might be a problem as the division has been slimmed recently and resources might be stretched too far. e. Marketing Mix Strategy Product- they continue to innovate their products which are the rice meals and strengthen its weaknesses to ensure that their clients will be satisfied with their products and continue buying it. They try to make price bundling. Place- they locate their stores near places where it tends to be crowded with people, granting them accessibility to their food chains, they also put up restaurants near public areas like churches, bus stations, hospitals, parks, etc. Just like in SM-Dasmarinas they have 3 branches of Jollibee’s, every mall has Jollibee like hypermarkets, supermarkets and near plaza’s. Price- they try to price their products as low as possible, they also provided a value meal that can go head to head with the value meal offered by McDonald’s. They also started selling their products in ala Carte just like McDonald’s Promotions- Jollibee does its best to hire artists that are currently in demand like Julia baretto, Sarah Geronimo, Carmina Villaruel, etc. They also mix it up with some real life stories to give inspiration to their viewers casting regular people to make it look more legitimate. Consumer Promotion pull promotional activities designated to encourage demand by end like Banded/bundled packs, Continuity Program, introductory Discount Coupons, Internet Advertising like sky scrapers, sponsorship ads. f. Differential Advantage Analysis The advantage of Jollibee over McDonald’s is first; it’s a Filipino Brand. Which means the very core values of Jollibee is whatever the core values of a regular Filipino, like Family. Another would be taste, since it is a local brand; there is no need to localize it, making their products stays as it is. Whatever they are doing, they are doing it right.